The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Innovation in Design
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: Promotional / Print Advertisements
Printed by Parkinson's
Agency: INNOCEAN Worldwide Europe / Berlin + MediaMonks / Amsterdam + Charit
Client: Charité – University Hospital Berlin Category: Data Visualization / Static or Dynamic
Minnesota Twins 2019 Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Promotional / Posters - Series
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes Category: Out of Home / Brand Installations
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Digital Design
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC
Client: Android Category: Branding / Rebranding
The History of 'La Cerveza Más Fina'
Agency: Observatory / Los Angeles + Nexus Studios / London
Client: Ab InBev / México Category: Craft / Animation
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Out of Home / Single
"SHISEIDO KARAKUSA"
Agency: Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan
Client: Shiseido Company, Limited Category: Branding / Identity System
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
Never Standing Still
Agency: Design Army / Washington
Client: Hong Kong Ballet Category: Craft / Art Direction
50th Anniversary, Historic Landing Design
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
50th Anniversary, Peace, Music & Sausage Design
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
Making Impossible Possible
Agency: Jones Knowles Ritchie / London
Client: Courtney Tulloch Category: Typography / Dynamic / In Motion
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil Category: Typography / Dynamic / In Motion
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Moving Image / Single
STONEBRICK
Agency: ESTABLISHED / New York
Client: Brand Strategy Division, Emart Inc. Category: Packaging / Mass-market
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Out of Home / Series
The first house built by data
Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Architecture
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Packaging / Specialty
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Branding / Corporate Communications
The Legacy Project
Agency: Ogilvy / Gurgaon + Ogilvy / Mumbai
Client: Pernod Ricard India Pvt. Ltd. Category: Craft / Illustration
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Promotional / Booklets & Brochures
Award:
2020 Design Bronze Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Margaret by Moonlight
Category:
Innovation in Design
Annual ID:
OS_DE20_064B
Award:
2020 Design Bronze Pencil
Agency:
FCBIndia Advertising LLP / Gurgaon
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Promotional / Print Advertisements
Annual ID:
OS_DE20_014B
Award:
2020 Design Bronze Pencil
Agency:
INNOCEAN Worldwide Europe / Berlin + MediaMonks / Amsterdam + Charit
Client:
Charité – University Hospital Berlin
Title:
Printed by Parkinson's
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_024B
Award:
2020 Design Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Minnesota Twins
Title:
Minnesota Twins 2019 Campaign
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_012B
Award:
2020 Design Bronze Pencil
Agency:
McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_033B
Award:
2020 Design Bronze Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Digital Design
Annual ID:
OS_DE20_025B
Award:
2020 Design Bronze Pencil
Agency:
Huge / Brooklyn + Google / NYC
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Rebranding
Annual ID:
OS_DE20_004B
Award:
2020 Design Bronze Pencil
Agency:
Observatory / Los Angeles + Nexus Studios / London
Client:
Ab InBev / México
Title:
The History of 'La Cerveza Más Fina'
Category:
Craft / Animation
Annual ID:
OS_DE20_055B
Award:
2020 Design Bronze Pencil
Agency:
Mastercard / Purchase + McCann / New York
Client:
Mastercard
Title:
Acceptance Street
Category:
Out of Home / Single
Annual ID:
OS_DE20_027B
Award:
2020 Design Bronze Pencil
Agency:
Shiseido Company, Limited / Tokyo, Japan + DENTSU INC. / Tokyo, Japan + Hakuten Corporation / Tokyo, Japan + DENTSU LIVE INC. / Tokyo, Japan
Client:
Shiseido Company, Limited
Title:
"SHISEIDO KARAKUSA"
Category:
Branding / Identity System
Annual ID:
OS_DE20_003B
Award:
2020 Design Bronze Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Annual ID:
OS_DE20_046B
Award:
2020 Design Bronze Pencil
Agency:
Design Army / Washington
Client:
Hong Kong Ballet
Title:
Never Standing Still
Category:
Craft / Art Direction
Annual ID:
OS_DE20_047B
Award:
2020 Design Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Jimmy Dean
Title:
50th Anniversary, Historic Landing Design
Category:
Craft / Photography
Annual ID:
OS_DE20_050B
Award:
2020 Design Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Jimmy Dean
Title:
50th Anniversary, Peace, Music & Sausage Design
Category:
Craft / Photography
Annual ID:
OS_DE20_051B
Award:
2020 Design Bronze Pencil
Agency:
Jones Knowles Ritchie / London
Client:
Courtney Tulloch
Title:
Making Impossible Possible
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_009B
Award:
2020 Design Bronze Pencil
Agency:
BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_010B
Award:
2020 Design Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Moving Image / Single
Annual ID:
OS_DE20_040B
Award:
2020 Design Bronze Pencil
Agency:
ESTABLISHED / New York
Client:
Brand Strategy Division, Emart Inc.
Title:
STONEBRICK
Category:
Packaging / Mass-market
Annual ID:
OS_DE20_019B
Award:
2020 Design Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Mac Pro Packaging
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE20_059B
Award:
2020 Design Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Out of Home / Series
Annual ID:
OS_DE20_031B
Award:
2020 Design Bronze Pencil
Agency:
Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client:
House Financing Bank Schwaebisch Hall
Title:
The first house built by data
Category:
Spatial Design / Architecture
Annual ID:
OS_DE20_037B
Award:
2020 Design Bronze Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Packaging / Specialty
Annual ID:
OS_DE20_021B
Award:
2020 Design Bronze Pencil
Agency:
Mastercard / Purchase + McCann / New York
Client:
Mastercard
Title:
Acceptance Street
Category:
Branding / Corporate Communications
Annual ID:
OS_DE20_005B
Award:
2020 Design Bronze Pencil
Agency:
Ogilvy / Gurgaon + Ogilvy / Mumbai
Client:
Pernod Ricard India Pvt. Ltd.
Title:
The Legacy Project
Category:
Craft / Illustration
Annual ID:
OS_DE20_048B